Keyword search trends
electric toothbrush
Data as of 2026-06
Example report · a real analysis (Electric toothbrushes / US)
Electric Toothbrushes
Amazon US
Representative products · Top100 ranking photos
Sample scopeTarget leaf category · Amazon US100Ranked products20Related keywords80%Report data coverage4Excluded outliersData snapshot 2026-07-12
Current sub-category: Electric ToothbrushesAmazon category: Health & Household > Oral Care > Electric ToothbrushesSubject of analysisHealth & Household > Oral Care > Electric ToothbrushesYour input: electric toothbrush · Marketplace: Amazon USRepresentative keyword for search trends: electric toothbrushList source: Amazon Best Sellers · Electric Toothbrushes · Sample scope: Top 100(Standard sample: data is fairly complete.) · Last updated: 2026-07-12Product-level analysis covers only products currently on Amazon's Best Sellers list; operating data such as monthly units sold is matched product by product, and where no match is found, monthly units are estimated from the product's list rank via a model (without borrowing samples from outside the list). A category's list ranking and an individual product's detail-page BSR are two different things — this report uses only the former.The category hierarchy comes from historical records in the category library and may differ slightly from what the current Amazon page shows; the best-seller list and product data are read from Amazon's current list in real time by category number and are unaffected.
Brand revenue share
Totaled from the monthly revenue (market estimate) of listed products after removing outliers; outliers are excluded
Oral-B
18.1%
Philips Sonicare
14.5%
Burst
9.5%
SEAGO
8.6%
autobrush
5.6%
Demand and keyword trends
Historical keyword searches, estimated sales and related keyword trends.
Monthly keyword searches
1,052,175
Top 100 monthly units
145,376
Top 100 monthly revenue
$2,424,949.00
Matched product-by-product against the list; monthly estimate.
Median price
$16.99
Average $19.21
Median review count
542
Average 2,564
Top 20 unit share
77.1%
Top5 54.6%
Latest CPC
$1.68
Range $1.24–$2.35
Monthly units sold, revenue, search volume, CPC, and share are market estimates; Amazon does not provide official figures. All amounts in the report are in USD.
Keyword search trends
Amazon keyword monthly search trend · electric toothbrush
Data as of 2026-06
Parent category monthly search volume
Amazon monthly search volume for the parent-category keyword · market backdrop · Oral Care
Data as of 2026-06
Amazon monthly search-volume trend for the parent category, shown as a market backdrop for comparison; useful when the subcategory keyword is too long-tail to have its own data, but it does not equal this subcategory's demand.
Category sales trend
Amazon category monthly units-sold trend
Data as of 2026-07
This is a different statistical method from "this category's Top 100 monthly units sold": this chart shows the monthly trajectory of a category-level market estimate, used only to gauge trend and YoY, and does not represent the absolute total sales for the category.
Google Trends relative interest
External search interest · 0–100, not search volume · electric toothbrush
Data as of Jul 12 – 18, 2026
Google Trends only reflects off-Amazon interest and can't substitute for Amazon search volume; it's useful as a supplementary read on seasonality and external interest windows.
Parent category off-Amazon interest
Google Trends for the parent category · 0–100, market backdrop · Oral Care
Data as of Jul 12 – 18, 2026
Off-Amazon search interest for the parent category, shown as a market backdrop for comparison; it does not represent demand for this subcategory itself.
CPC / ad-pressure trends
Keyword ad CPC trend
Data as of 2026-06
CPC is only the entry cost for traffic and doesn't directly translate to profit; true net profit depends on supplier quotes, coupons, and return losses, and should be verified against ad-console data after a small-budget campaign.
Related keyword distributionBrand terms and cross-category terms have been filtered out; search volume, trend, and CPC come from the same on-Amazon query. Monthly search volume is an estimate for that exact phrase, ≠ total topic demand, ≠ product purchases; to gauge how hot a topic is, consider the head term alongside the full table
| Keyword | Cluster | Monthly Searches (est.) | 12-mo Trend | On-Amazon Trend | CPC | Competition |
|---|---|---|---|---|---|---|
| electric toothbrush | Product form | 1,052,175 | -40.9% | $1.68 | Medium | |
| kids toothbrush | Audience | 205,992 | -16.6% | $1.66 | Medium | |
| toddler toothbrush | Audience | 197,205 | -17.4% | $1.39 | Medium | |
| kids electric toothbrush | Audience | 149,949 | -23.2% | $2.04 | High (crowded supply or costly ads) | |
| electric toothbrush kids | Audience | 88,059 | -21.5% | $1.78 | Medium | |
| toothbrush electric | Product form | 87,662 | -13.9% | $2.85 | High (crowded supply or costly ads) | |
| kids toothbrush electric | Audience | 69,138 | -25.0% | $1.76 | Medium | |
| toothbrush for toddlers 1-3 | Audience | 41,676 | — | — | $1.33 | Medium |
| toothbrush kids | Audience | 35,078 | -16.2% | $2.08 | High (crowded supply or costly ads) | |
| battery toothbrush | Product form | 26,206 | -11.1% | $1.37 | Medium | |
| electric toothbrush for kids | Audience | 25,893 | -3.1% | $2.07 | High (crowded supply or costly ads) | |
| pink electric toothbrush | Product form | 25,300 | -26.8% | $1.13 | Medium | |
| automatic toothbrush | Product form | 25,104 | -25.9% | $2.26 | High (crowded supply or costly ads) | |
| rechargeable toothbrush | Feature/selling point | 22,211 | -28.7% | $1.98 | Medium | |
| toothbrush for kids | Audience | 21,189 | -24.8% | $2.08 | High (crowded supply or costly ads) | |
| battery operated toothbrush | Product form | 21,092 | -1.9% | $2.41 | High (crowded supply or costly ads) | |
| oral b battery toothbrush | Product form | 18,140 | -21.3% | $1.34 | Medium | |
| toothbrush timer | Product form | 17,199 | -20.3% | $0.63 | Lower | |
| power toothbrushes | Product form | 15,502 | +3049.3% | $6.36 | High (crowded supply or costly ads) | |
| sonic electric toothbrush | Product form | 15,143 | -22.8% | $2.05 | High (crowded supply or costly ads) |
Demand intent groupsHistorical keyword searches, estimated sales and related keyword trends.
Audience / Sub-type
kids toothbrushtoddler toothbrushkids electric toothbrushelectric toothbrush kidstoothbrush electrickids toothbrush electrictoothbrush for toddlers 1-3toothbrush kidselectric toothbrush for kids
Format / Technical Feature
battery toothbrushrechargeable toothbrushbattery operated toothbrushoral b battery toothbrushautomatic toothbrushsonic electric toothbrush
Use Case / Function
toothbrush timerpower toothbrushes
Look & Color Preference
pink electric toothbrush
Competition & products
Brand shares, sellers, ratings, reviews and content coverage in ranked products.
Sellers & offers
- Buy Box sellers
- 56
- Median offers
- 1
- Products with multiple offers
- 33%
Ratings & reviews
- Main rating range
- 4.3–4.6
- Median review count
- 542
Fulfilment & content
- FBA fulfilment
- 95%
- A+ content
- 86%
- Product video
- 58%
Search estimates
- CPC
- $1.68
- Estimated search results
- 36,592
Search results are not ASIN or seller counts.
Scope & methodology
- Distinct Buy-Box Sellers (Top 100)
- 56 · Shows how many sellers the top of the list is spread across; fewer = more concentrated.
- Reseller Intensity
- Medium · Median 1 offer, 33% of products have multiple offers; offer count is per-listing, not total category sellers.
- Rating Distribution
- Mostly 4.3–4.6 · A low rating isn't the only opportunity — check whether the complaints are actually fixable.
- Review Count Distribution
- Median 542 · The higher the median review count, the higher the trust bar a new entrant has to clear.
- Content Bar
- FBA 95% / A+ 86% / video 58% · Missing A+ content, video or variations will drag your listing's performance down.
- Ad Pressure
- $1.68 CPC (est.) · Real acquisition cost needs verifying with real ad-account data after a small test budget, plus coupon cost.
- Est. Search Results
- ~36,592 · Not the same as seller count, ASIN count, or direct competitor count.
- Top-5 Sales Share
- 54.6
- Top-20 Sales Share
- 77.1
- Brand Count
- 45
Brand revenue share (listed products)
Totaled from the monthly revenue (market estimate) of listed products after removing outliers; outliers are excluded
| Brand | Share | Main Price Band | Background | Positioning |
|---|---|---|---|---|
| Oral-B | 18.1% | $7-$70 | 🛒 Amazon-owned brand | — |
| Philips Sonicare | 14.5% | $30-$30 | 🛒 Amazon-owned brand | — |
| Burst | 9.5% | $45-$45 | — | — |
| SEAGO | 8.6% | $17-$30 | — | — |
| autobrush | 5.6% | $89-$89 | — | — |
Brand revenue share
Totaled from the monthly revenue (market estimate) of listed products after removing outliers; outliers are excluded
Oral-B
18.1%
Philips Sonicare
14.5%
Burst
9.5%
SEAGO
8.6%
autobrush
5.6%
Category best-seller list (BSR)Rankings come from the report’s Amazon Best Sellers snapshot. Monthly units are market estimates. Product metrics are matched by ASIN; unavailable data is left blank.
100 products
| Product | Category Rank | Product Info | Brand | Price | Rating | Reviews | Price Band | Monthly Units (est.) |
|---|---|---|---|---|---|---|---|---|
 | #1 | B0BP5X3RST | Oral-B | $7.97 | 4.7 | 27,051 | ≤$10 | 17,200 |
 | #2 | B0BN2DK5YX | Philips Sonicare | $29.99 | 4.4 | 1,337 | >$24 | 12,939 |
 | #3 | B08QWYFP2R | Amazon Basics | $8.27 | 4.4 | 3,288 | ≤$10 | 13,065 |
 | #4 | B074MZKFKS | SEAGO | $16.99 | 4.6 | 4,106 | $9-$17 | 10,232 |
 | #5 | B0CPXNBR4HProduct features: waterproof | DYCROL | $24.99 | 4.2 | 4,663 | $16-$25 | 5,653 |
 | #6 | B08KKVMNMJ | Colgate | $7.99 | 4.8 | 15,538 | ≤$10 | 5,547 |
 | #7 | B07N8GCMTX | Brusheez | $16.99 | 4.5 | 25,213 | $9-$17 | 4,764 |
 | #8 | B0BRXDCGWHProduct features: toddler / baby | Papablic | $18.99 | 4.6 | 2,230 | $16-$25 | 3,093 |
 | #9 | B0959S87LYProduct features: toddler / rechargeable | Burst | $44.99 | 4.6 | 1,616 | >$24 | 5,634 |
 | #10 | B0CJ311FC8Product features: toddler / baby | — | $16.99 | 4.6 | 2,622 | $9-$17 | 3,393 |
 | #11 | B0DJ1RPM6DProduct features: girl | Brush Buddies | $4.95 | 4.5 | 432 | ≤$10 | 2,701 |
 | #12 | B0CL587KSL | FIREFLY | $5.48 | 4.8 | 1,328 | ≤$10 | 2,298 |
 | #13 | B0CBV7MCKQProduct features: girl | SEAGO | $17.99 | 4.6 | 604 | $16-$25 | 2,472 |
 | #14 | B07S32TB5XProduct features: rechargeable / waterproof | Vekkia | $12.59 | 4.5 | 11,701 | $9-$17 | 1,760 |
 | #15 | B0D2CPT9XPProduct features: toddler / girl | DADA-TECH | $16.99 | 4.6 | 5,180 | $9-$17 | 2,767 |
Price bands & user needs
Compare product attributes, estimated sales and review topics by price band.
Price-band comparisonCompare product attributes, estimated sales and review topics by price band.
| Price band & positioning | Sales & pricing | Brands & median reviews | Product features | Purchase needs | Reported issues |
|---|---|---|---|---|---|
≤$10Entry | 41% Monthly units: 61,125Monthly revenue: $460,820.00Average: $8.31 | Oral-BAmazon BasicsColgate 1,102 | Listing feature fields Rotating headSoft bristles2-minute timerBattery-poweredApp-compatible | Cleaning power that's good enoughTimer / basic functionsCheap, works as a backup or travel brush | Weak battery lifeToo loudReplacement heads hard to find / pricey |
$9-$17Mainstream | 22.1% Monthly units: 32,907Monthly revenue: $516,389.00Average: $14.80 | SEAGOOral-BBrusheez 405 | Listing feature fields 2-minute timer4 modesLED lightIPX7 waterproofSoft brush head | Multiple modes (sensitive/whitening)Longer battery lifeReplacement heads easy to find | Replacement heads cost a lotCharging-dock contact issuesBristles wear out fast |
$16-$25Upper-mid | 13.6% Monthly units: 20,303Monthly revenue: $429,047.00Average: $20.92 | DYCROLPapablicSEAGO 368 | Listing feature fields U-shaped head5 modesIPX7 waterproofSilicone material360° cleaning | Pressure sensor / smart remindersQuieter operationBetter build quality and feel | Price is high but heads still cost a lotApp/smart features feel gimmickyWaterproofing and durability in question |
>$24Premium | 22.9% Monthly units: 34,095Monthly revenue: $1,263,237.00Average: $36.34 | Philips SonicareBurstMade by Dentists 361 | Listing feature fields 2-minute timer2 modesUSB chargingSilicone handleSonic technology | — | — |
Voice of customer (representative product review analysis)Features and experiences that AI has distilled from real reviews of representative products in each price band: what users value most and complain about most (with verbatim quotes).
Mentions describe topic frequency, not unique review counts.
| Sentiment | Review topic | Mentions | |
|---|---|---|---|
| Negative theme | Replacement heads are expensive — high cost of consumables | 214 | |
| Negative theme | Weak battery life / won't hold a charge | 176 | |
| Negative theme | Too loud / vibration too strong | 98 | |
| Negative theme | Charging-dock contact issues | 73 | |
| Negative theme | Bristles wear out fast / shed | 61 | |
| Negative theme | Poor waterproofing, water damage | 44 | |
| Negative theme | Brush head doesn't lock in tightly, rattles | 38 | |
| Positive theme | Strong cleaning, teeth feel noticeably cleaner | 421 | |
| Positive theme | 2-minute timer with quadrant reminders works well | 203 | |
| Positive theme | Quiet, gentle vibration — comfortable to use | 142 | |
| Positive theme | Long battery life, one charge lasts a long time | 128 | |
| Positive theme | Sensitive / multi-mode setting is genuinely useful | 96 | |
| Positive theme | Good looks and build, great value for the price | 74 |
“Replacement heads cost almost as much as a whole new toothbrush.”
Price-band demand TGI
Data pendingOff-Amazon community voice (Reddit)AI first sets the search direction, then gathers real user discussions on Reddit (pre-purchase concerns/usage pain points/use cases) to cross-reference with Amazon reviews. This is not sales evidence.
Costs & sources
Platform fees, editable cost estimates and related public sources.
Cost calculation scopeSelling price less referral and FBA fees gives the platform-fee balance. Enter product, inbound shipping and advertising costs to calculate the remaining balance.
| Price Band | Avg. Price | Referral Fee (est.) | FBA Fee | Gross Margin Room |
|---|---|---|---|---|
| ≤$10 | $8.31 | $0.68 | $3.19 | $4.44 |
| $9-$17 | $14.80 | $2.22 | $4.24 | $8.34 |
| $16-$25 | $20.92 | $3.10 | $4.30 | $13.52 |
| >$24 | $36.34 | $5.41 | $4.73 | $26.20 |
Cost calculator
Advertising cost: $0.00
External news & hot topicsMarket/consumer/risk/trend news related to this category, to help gauge industry direction and external windows of opportunity.
Risk/Regulatoryregistrarcorp.com · 2025-04-06
FDA Compliance For Electric Toothbrushes | Registrar Corp
FDA Compliance For Electric Toothbrushes | Registrar Corp ## FDA Compliance for Electric Toothbrushes ##### Apr 6, 2025 Written by Marco Theobold --- Electric toothbrushes are increasingly popular for improving oral hygiene with features like smart tracking, pressure sensors & high-frequency oscillation. Because they are powered devices intended for oral health, the FDA classifies them as medical …
Risk/Regulatorycpsc.gov
Autobrush Recalls Sonic Pro Children’s Toothbrush Boxes Due to Risk of Serious Injury or Death from Battery Ingestion; Violates Mandatory Standard for Consumer …
Autobrush Recalls Sonic Pro Children’s Toothbrush Boxes Due to Risk of Serious Injury or Death from Battery Ingestion; Violates Mandatory Standard for Consumer Products with Coin Batteries | CPSC.gov # Autobrush Recalls Sonic Pro Children’s Toothbrush Boxes Due to Risk of Serious Injury or Death from Battery Ingestion; Violates Mandatory Standard for Consumer Products with Coin Batteries #### Shar…
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Electric Toothbrush Market Growth Analysis - Size and Forecast 2026-2030 | Technavio
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Shit That Breaks: Don’t Buy Disposable Electric Toothbrushes - iFixit
Shit That Breaks: Don’t Buy Disposable Electric Toothbrushes - iFixit Free Shipping on Domestic Orders $75+ I did something stupid last week: I bought a four-pack of disposable electric toothbrushes. In my defense, retail stores at this time of year make me dizzy. Towers of bow-wrapped packages. I must’ve been distracted. In fact, I blame Bing Crosby himself—I was dreaming of teeth as white as Chr…
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Channel/E-commercecredenceresearch.com · 2026-01-27
U.S. Electric Toothbrush Market Size, Growth and Forecast 2032
U.S. Electric Toothbrush Market Size, Growth and Forecast 2032 Home» Semiconductor & Electronics» U.S. Electric Toothbrush Market # U.S. Electric Toothbrush Market By Product Class (Entry-Level Rechargeable, Mid-Range Rechargeable, Premium Smart Rechargeable, Battery-Powered); By Smart Feature Depth (Non-Smart, Smart with Connectivity, Smart with Pressure & Motion Sensing, Smart with App-Based Coa…
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Data observations
Eight data observations
| Observation | Current data | To verify or complete | Evidence |
|---|---|---|---|
| Demand & trends | Monthly keyword searches 1,052,175 · Top 100 monthly units 145,376 | Check the population, time window and estimation basis. | Source ↗ |
| Historical sales YoY | Historical sales YoY -12.4% · Historical search YoY -25.1% | Check the population, time window and estimation basis. | Source ↗ |
| Brands & concentration | Brand count 45 · Top20 77.1% · Top5 54.6% | Check the population, time window and estimation basis. | Source ↗ |
| Costs & sources | 4 · Price band | Seller input is needed for procurement, inbound shipping and other costs. | Source ↗ |
| Reviews & sales | Median review count 542 · Low-review, high-sales samples 3 · Products added within 180 days 8 | Check the population, time window and estimation basis. | Source ↗ |
| External sources | 9 · Source | Verify scope and dates against original sources. | Source ↗ |
| Supply information | Not provided | No supplier quotes, minimum orders or lead times are provided. | Source ↗ |
| Validation records | Not provided | No sampling or small-batch test records are included. | Source ↗ |
Product topics by price bandMentions describe topic frequency, not unique review counts.
“Replacement heads cost almost as much as a whole new toothbrush.”
“Battery died after a few months and won't hold a charge.”
“The sensitive mode is perfect for my receding gums.”
“Way too loud and the vibration feels harsh on my gums.”
Compliance & certification sourcesLeads based on publicly available search results, not a legal conclusion; each item cites a source — verify it yourself with official/authoritative channels
•Battery-ingestion risk may be linked to a recall.Source ↗
Appendix: data notes, outlier notes, review-analysis status, listing selling points and sample evidence
Analysis scopeThis report analyzes “Electric Toothbrushes” on Amazon US. Its conclusions don't cover neighboring categories (see the category boundary chapter).
Outlier notes4 outlier products have been excluded — they're not counted in market share or price-band figures.
Review analysis statusReview analysis is complete; voice of customer and price-band pain points come from tagging of real reviews.
Listing selling points extractedLook at the title, five bullets, product overview, images/video, and A+ narrative; it answers "what the seller is promising," which isn't a direct equivalent of real user needs.
| Price / Audience Tier | Listing Fields Used | Common Selling Points | What They Mean | What Reviews Need to Confirm |
|---|---|---|---|---|
| ≤$10 · Entry | title / featureBullets / images | Rotating headSoft bristles2-minute timerBattery-poweredApp-compatible | These are the selling points sellers lead with at this price band. | Review tags should confirm whether buyers actually recognize these claims. |
| $9-$17 · Mainstream | title / featureBullets / images | 2-minute timer4 modesLED lightIPX7 waterproofSoft brush head | These are the selling points sellers lead with at this price band. | Review tags should confirm whether buyers actually recognize these claims. |
| $16-$25 · Upper-mid | title / featureBullets / images | U-shaped head5 modesIPX7 waterproofSilicone material360° cleaning | These are the selling points sellers lead with at this price band. | Review tags should confirm whether buyers actually recognize these claims. |
| >$24 · Premium | title / featureBullets / images | 2-minute timer2 modesUSB chargingSilicone handleSonic technology | These are the selling points sellers lead with at this price band. | Review tags should confirm whether buyers actually recognize these claims. |
Report generates instantly, giving an initial read on demand direction per price band
Directional firstAuto-collected and AI-tagged after report generation, filled in within minutes
Evidence-grade, broken out by price bandRecommended to verify manually before sampling or committing to production
Keeps the AI from turning risk leads into legal conclusionsOral-B Kid s Battery Toothbrush Featuring Marvel s Spiderman, Soft Bristles, for Kids 3+
Oral-B$7.9717,20027,051
Amazon Basics Kids Electric Toothbrush, Battery Powered, Soft Bristles, Oscillating Brush Head, Ages 4+, 2 Count, 1-Pack (Previously Solimo)
Amazon Basics$8.2713,0653,288
SEAGO Kids Electric Toothbrush with 2 Mins Brushing Timer and 4 Replacement Brush Heads, Rainbow LED Light Makes Brushing Fun, Boys Battery Powered Toothbrush for 4-12 Years Old，SG-977（Pink）
SEAGO$16.9910,2324,106
Oral-B Pro-Health Junior CrossAction Galaxy Toothbrush, Ages 6+, Soft - Pack of 6
Oral-B$15.248,2131,259
DYCROL Kids U Shaped Electric Toothbrush with 4 Brush Heads, Sonic Toothbrush Kids with 5 Modes, Cartoon Dinosaur 360-Degree Cleaning IPX7 Waterproof Design (2-6 Age (Blue))
DYCROL$24.995,6534,663
Papablic Toddler Sonic Electric Toothbrush Kids for Ages 1-3 Years, Baby Electric Toothbrush with Cute Dino Cover and Smart LED Timer, 4 Brush Heads (Max)
Papablic$18.993,0932,230
Philips Sonicare for Kids Design a Pet Edition, Corded Electric, HX3601
Philips Sonicare$29.9912,9391,337
Burst Kids & Toddlers Electric Toothbrush (Blue) | Soft Bristles | Two Minute Timer | Rechargeable Battery | Easy-Grip Silicone Handle | 2 Modes for Healthy Smiles | Ages 3+
Burst$44.995,6341,616
Current Amazon listCategory: Electric Toothbrushes; Marketplace: US · within 6 hours✓
Category product dataCategory: Electric Toothbrushes; Marketplace: US · current snapshot✓
On-Amazon keyword dataKeyword: electric toothbrush; Marketplace: US · past month✓
Category historical trendCategory: Electric Toothbrushes; interval: monthly · past 24 months✓
Off-Amazon interest trendKeyword: electric toothbrush; region: US · past year✓
Listing product infoRepresentative ASIN product page · current✓
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