关键词搜索趋势
electric toothbrush
数据截至 2026-06
案例报告 · 真实分析样例(电动牙刷 / 美国站)
电动牙刷
Electric Toothbrushes · Amazon US
代表商品 · Top100 榜单实图
样本范围目标叶子品类 · Amazon US100榜单商品20相关关键词80%报告数据覆盖4已排除异常样本数据快照 2026-07-12
当前细分: Electric ToothbrushesAmazon 类目: Health & Household > Oral Care > Electric Toothbrushes分析对象Health & Household > Oral Care > Electric Toothbrushes你的输入: electric toothbrush · 站点: Amazon US搜索趋势代表词: electric toothbrush榜单来源: Amazon Best Sellers · Electric Toothbrushes · 样本范围: Top 100(标准样本:数据较完整。) · 更新时间: 2026-07-12商品级分析只围绕 Amazon 当前 Best Sellers 榜单商品;月销等经营数据逐个商品匹配,匹配不到的按其榜单名次用模型估算补上(不借用榜单外的样本填补)。类目榜单名次与单个商品详情页的 BSR 是两回事,本报告只使用前者。类目层级来自类目库的历史记录,与 Amazon 页面当前展示可能略有差异;榜单与商品数据均按类目编号实时读取 Amazon 当前榜单,不受影响。
品牌销售额份额
按剔除异常样本后的榜单商品月销售额(市场估算)汇总;异常样本不参与
Oral-B
18.1%
Philips Sonicare
14.5%
Burst
9.5%
SEAGO
8.6%
autobrush
5.6%
需求与关键词趋势
主词搜索、成交估算及相关关键词的历史变化。
主词月搜索量
1,052,175
Top100 月销量
145,376
Top100 月销售额
$2,424,949.00
按上榜商品逐一匹配,月度预估
价格中位数
$16.99
平均 $19.21
评论中位数
542
平均 2,564
Top20 月销量占比
77.1%
Top5 54.6%
CPC 最新值
$1.68
区间 $1.24–$2.35
月销量/销售额/搜索量/CPC/份额为市场估算值,Amazon 不提供官方数值;报告金额统一为 USD。
关键词搜索趋势
Amazon 关键词月度搜索趋势 · electric toothbrush
数据截至 2026-06
父级类目月搜索量
上一层级类目关键词的 Amazon 月度搜索量 · 大盘背景 · Oral Care
数据截至 2026-06
上一层级类目的 Amazon 月搜索量趋势,作为大盘背景对照;子类目搜索词太长尾、无独立数据时可参考,不直接等于本子类目需求。
类目销量趋势
Amazon 类目月度销量趋势
数据截至 2026-07
与「本类目 Top100 月销量」属于两种统计方式:本图是类目级市场估算的月度走势,仅用于判断趋势与同比,不代表类目总销量的绝对值。
Google 趋势相对热度
外部搜索热度 · 0-100 不是搜索量 · electric toothbrush
数据截至 Jul 12 – 18, 2026
Google 趋势只说明站外关注度,不能替代 Amazon 搜索量,适合辅助判断季节性和外部热度窗口。
父级类目站外热度
上一层级类目的 Google 趋势 · 0-100 大盘背景 · Oral Care
数据截至 Jul 12 – 18, 2026
上一层级类目的站外搜索热度,作为大盘背景对照,不代表本子类目的需求信号。
CPC / 广告压力趋势
关键词广告点击成本趋势
数据截至 2026-06
CPC 只是流量成本入口,不能直接推利润;真实净利要接供应链报价、Coupon、退货损耗,并以小预算投放后的广告后台数据核实。
相关关键词分布已过滤品牌词与跨类目词;搜索量/趋势/CPC 来自同一次站内查询。月搜索量为该精确短语的估算,≠主题总需求,≠商品购买量;判断主题冷热请结合主词与整表
| 关键词 | 词簇 | 月搜索量(估算) | 近 12 月趋势 | 站内趋势 | CPC | 竞争强度 |
|---|---|---|---|---|---|---|
| electric toothbrush | 产品形态 | 1,052,175 | -40.9% | $1.68 | 中 | |
| kids toothbrush | 人群 | 205,992 | -16.6% | $1.66 | 中 | |
| toddler toothbrush | 人群 | 197,205 | -17.4% | $1.39 | 中 | |
| kids electric toothbrush | 人群 | 149,949 | -23.2% | $2.04 | 高(供给大或广告贵) | |
| electric toothbrush kids | 人群 | 88,059 | -21.5% | $1.78 | 中 | |
| toothbrush electric | 产品形态 | 87,662 | -13.9% | $2.85 | 高(供给大或广告贵) | |
| kids toothbrush electric | 人群 | 69,138 | -25.0% | $1.76 | 中 | |
| toothbrush for toddlers 1-3 | 人群 | 41,676 | — | — | $1.33 | 中 |
| toothbrush kids | 人群 | 35,078 | -16.2% | $2.08 | 高(供给大或广告贵) | |
| battery toothbrush | 产品形态 | 26,206 | -11.1% | $1.37 | 中 | |
| electric toothbrush for kids | 人群 | 25,893 | -3.1% | $2.07 | 高(供给大或广告贵) | |
| pink electric toothbrush | 产品形态 | 25,300 | -26.8% | $1.13 | 中 | |
| automatic toothbrush | 产品形态 | 25,104 | -25.9% | $2.26 | 高(供给大或广告贵) | |
| rechargeable toothbrush | 功能卖点 | 22,211 | -28.7% | $1.98 | 中 | |
| toothbrush for kids | 人群 | 21,189 | -24.8% | $2.08 | 高(供给大或广告贵) | |
| battery operated toothbrush | 产品形态 | 21,092 | -1.9% | $2.41 | 高(供给大或广告贵) | |
| oral b battery toothbrush | 产品形态 | 18,140 | -21.3% | $1.34 | 中 | |
| toothbrush timer | 产品形态 | 17,199 | -20.3% | $0.63 | 较低 | |
| power toothbrushes | 产品形态 | 15,502 | +3049.3% | $6.36 | 高(供给大或广告贵) | |
| sonic electric toothbrush | 产品形态 | 15,143 | -22.8% | $2.05 | 高(供给大或广告贵) |
需求意图分组主词搜索、成交估算及相关关键词的历史变化。
人群/子类型
kids toothbrushtoddler toothbrushkids electric toothbrushelectric toothbrush kidstoothbrush electrickids toothbrush electrictoothbrush for toddlers 1-3toothbrush kidselectric toothbrush for kids
形态/技术特征
battery toothbrushrechargeable toothbrushbattery operated toothbrushoral b battery toothbrushautomatic toothbrushsonic electric toothbrush
使用场景/功能需求
toothbrush timerpower toothbrushes
外观/颜色偏好
pink electric toothbrush
竞争与商品
按榜单商品查看品牌份额、卖家、星级、评论与内容覆盖。
卖家与 Offer
- Buybox 卖家
- 56
- Offer 中位数
- 1
- 多个 Offer 的商品
- 33%
商品星级与评论
- 主要星级区间
- 4.3–4.6
- 评论中位数
- 542
履约与内容覆盖
- FBA 配送
- 95%
- A+ 内容
- 86%
- 商品视频
- 58%
搜索侧估算
- CPC
- $1.68
- 搜索结果估算
- 36,592
搜索结果量不等于 ASIN 或卖家数。
统计范围与口径
- 榜单主卖家数(Top100)
- 56 · 反映头部盘子由多少卖家承载;越少越集中。
- 跟卖强度
- 中 · 中位 1 个 offer、33% 商品存在多个 offer;offer 数是商品维度,不是品类卖家总数。
- 评分分布
- 4.3-4.6 为主 · 低分不是唯一机会,要看差评是否可改良。
- 评论数分布
- 中位 542 · 评论中位数越高,新品起步要跨的信任门槛越高。
- 内容门槛
- FBA 95% / A+ 86% / 视频 58% · 没有 A+、视频、变体策略会拉低 Listing 表现。
- 广告压力
- $1.68 CPC(估算) · 真实获客成本需小预算投放后在广告后台核实,并叠加 Coupon 成本。
- 预计搜索结果
- 约 36,592 · 不等于卖家数、ASIN 数或直接竞品数。
- Top5 销量份额
- 54.6
- Top20 销量份额
- 77.1
- 品牌数
- 45
品牌销售份额(榜单商品)
按剔除异常样本后的榜单商品月销售额(市场估算)汇总;异常样本不参与
| 品牌 | 份额 | 主价格带 | 来头 | 品牌定位 |
|---|---|---|---|---|
| Oral-B | 18.1% | $7-$70 | 🛒 亚马逊自营 | — |
| Philips Sonicare | 14.5% | $30-$30 | 🛒 亚马逊自营 | — |
| Burst | 9.5% | $45-$45 | — | — |
| SEAGO | 8.6% | $17-$30 | — | — |
| autobrush | 5.6% | $89-$89 | — | — |
品牌销售额份额
按剔除异常样本后的榜单商品月销售额(市场估算)汇总;异常样本不参与
Oral-B
18.1%
Philips Sonicare
14.5%
Burst
9.5%
SEAGO
8.6%
autobrush
5.6%
类目 BSR 畅销榜单排名取自报告快照中的 Amazon 畅销榜；月销量为市场估算。商品经营字段按 ASIN 关联，未提供的数据留空。
100 个商品
| 商品 | 类目榜单名次 | 商品信息 | 品牌 | 价格 | 评分 | 评论数 | 价格带 | 月销(估算) |
|---|---|---|---|---|---|---|---|---|
 | #1 | B0BP5X3RST | Oral-B | $7.97 | 4.7 | 27,051 | ≤$10 | 17,200 |
 | #2 | B0BN2DK5YX | Philips Sonicare | $29.99 | 4.4 | 1,337 | >$24 | 12,939 |
 | #3 | B08QWYFP2R | Amazon Basics | $8.27 | 4.4 | 3,288 | ≤$10 | 13,065 |
 | #4 | B074MZKFKS | SEAGO | $16.99 | 4.6 | 4,106 | $9-$17 | 10,232 |
 | #5 | B0CPXNBR4H功能特性: waterproof | DYCROL | $24.99 | 4.2 | 4,663 | $16-$25 | 5,653 |
 | #6 | B08KKVMNMJ | Colgate | $7.99 | 4.8 | 15,538 | ≤$10 | 5,547 |
 | #7 | B07N8GCMTX | Brusheez | $16.99 | 4.5 | 25,213 | $9-$17 | 4,764 |
 | #8 | B0BRXDCGWH功能特性: toddler / baby | Papablic | $18.99 | 4.6 | 2,230 | $16-$25 | 3,093 |
 | #9 | B0959S87LY功能特性: toddler / rechargeable | Burst | $44.99 | 4.6 | 1,616 | >$24 | 5,634 |
 | #10 | B0CJ311FC8功能特性: toddler / baby | — | $16.99 | 4.6 | 2,622 | $9-$17 | 3,393 |
 | #11 | B0DJ1RPM6D功能特性: girl | Brush Buddies | $4.95 | 4.5 | 432 | ≤$10 | 2,701 |
 | #12 | B0CL587KSL | FIREFLY | $5.48 | 4.8 | 1,328 | ≤$10 | 2,298 |
 | #13 | B0CBV7MCKQ功能特性: girl | SEAGO | $17.99 | 4.6 | 604 | $16-$25 | 2,472 |
 | #14 | B07S32TB5X功能特性: rechargeable / waterproof | Vekkia | $12.59 | 4.5 | 11,701 | $9-$17 | 1,760 |
 | #15 | B0D2CPT9XP功能特性: toddler / girl | DADA-TECH | $16.99 | 4.6 | 5,180 | $9-$17 | 2,767 |
价格带与用户需求
对照各价格带的商品特征、成交估算和评论主题。
价格带数据对照对照各价格带的商品特征、成交估算和评论主题。
| 价格带与定位 | 成交规模与价格 | 品牌与评论中位数 | 功能特性 | 用户购买需求 | 用户反馈问题 |
|---|---|---|---|---|---|
≤$10入门价带 | 41% 月销量: 61,125月销售额: $460,820.00平均: $8.31 | Oral-BAmazon BasicsColgate 1,102 | 商品 Listing 功能特性 旋转刷头软毛刷丝2分钟计时电池供电兼容APP | 清洁力够用就行计时器 / 基础功能便宜、能当备用/旅行 | 电池续航差太吵刷头难买 / 贵 |
$9-$17主流价带 | 22.1% 月销量: 32,907月销售额: $516,389.00平均: $14.80 | SEAGOOral-BBrusheez 405 | 商品 Listing 功能特性 2分钟计时4档模式LED灯效IPX7防水软毛刷头 | 多档模式(敏感 / 美白)续航更长刷头通用好买 | 耗材(刷头)成本高充电底座接触不良刷毛磨损快 |
$16-$25中高价带 | 13.6% 月销量: 20,303月销售额: $429,047.00平均: $20.92 | DYCROLPapablicSEAGO 368 | 商品 Listing 功能特性 U型刷头5档模式IPX7防水硅胶材质360度清洁 | 压力感应 / 智能提醒静音更好做工与质感 | 价格高但耗材仍贵APP/智能功能鸡肋防水与耐用性存疑 |
>$24高价带 | 22.9% 月销量: 34,095月销售额: $1,263,237.00平均: $36.34 | Philips SonicareBurstMade by Dentists 361 | 商品 Listing 功能特性 2分钟计时2档模式USB充电硅胶手柄声波技术 | — | — |
真实用户声音(代表商品评论分析)从各价格带代表商品的真实评论里,由 AI 分析归纳出的功能与体验:用户最认可什么、最不满什么(带原话)。
提及次数用于描述主题分布，不等于独立评论数。
| 情感 | 评论主题 | 提及次数 | |
|---|---|---|---|
| 负向主题 | 替换刷头太贵、耗材成本高 | 214 | |
| 负向主题 | 电池续航差 / 充不进电 | 176 | |
| 负向主题 | 声音太大 / 震动过强 | 98 | |
| 负向主题 | 充电底座接触不良 | 73 | |
| 负向主题 | 刷毛磨损快 / 掉毛 | 61 | |
| 负向主题 | 防水差、进水损坏 | 44 | |
| 负向主题 | 刷头卡不紧、晃动异响 | 38 | |
| 正向主题 | 清洁力强、牙齿更干净 | 421 | |
| 正向主题 | 2 分钟计时 + 分区提醒好用 | 203 | |
| 正向主题 | 静音、震动温和舒适 | 142 | |
| 正向主题 | 续航长,一次充电用很久 | 128 | |
| 正向主题 | 敏感 / 多档模式实用 | 96 | |
| 正向主题 | 外观做工好、性价比高 | 74 |
“Replacement heads cost almost as much as a whole new toothbrush.”
价格带需求 TGI
待补数据站外社区声音(Reddit)AI 先确定搜索方向,再到 Reddit 收集真实用户讨论(买前顾虑/使用痛点/场景),与 Amazon 评论交叉参考。这不是销量证据。
成本与资料
平台费用、可填写的成本测算，以及相关公开资料。
费用计算范围售价减去平台佣金和 FBA 费用后为平台费用后余额。补齐采购、头程与广告费用后，可查看已填成本后的余额。
| 价格带 | 均价 | 佣金估算 | FBA 费用 | 毛收入空间 |
|---|---|---|---|---|
| ≤$10 | $8.31 | $0.68 | $3.19 | $4.44 |
| $9-$17 | $14.80 | $2.22 | $4.24 | $8.34 |
| $16-$25 | $20.92 | $3.10 | $4.30 | $13.52 |
| >$24 | $36.34 | $5.41 | $4.73 | $26.20 |
成本测算
广告费用: $0.00
外部资讯与热点该品类相关的市场/消费/风险/趋势资讯,辅助判断行业动向与外部窗口。
风险/法规registrarcorp.com · 2025-04-06
FDA Compliance For Electric Toothbrushes | Registrar Corp
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风险/法规cpsc.gov
Autobrush Recalls Sonic Pro Children’s Toothbrush Boxes Due to Risk of Serious Injury or Death from Battery Ingestion; Violates Mandatory Standard for Consumer …
Autobrush Recalls Sonic Pro Children’s Toothbrush Boxes Due to Risk of Serious Injury or Death from Battery Ingestion; Violates Mandatory Standard for Consumer Products with Coin Batteries | CPSC.gov # Autobrush Recalls Sonic Pro Children’s Toothbrush Boxes Due to Risk of Serious Injury or Death from Battery Ingestion; Violates Mandatory Standard for Consumer Products with Coin Batteries #### Shar…
市场/增长technavio.com · 2026-03-10
Electric Toothbrush Market Growth Analysis - Size and Forecast 2026-2030 | Technavio
Electric Toothbrush Market Growth Analysis - Size and Forecast 2026-2030 | Technavio Skip to main content # Electric Toothbrush Market Analysis, Size, and Forecast 2026-2030:North America (US, Canada, and Mexico), Europe (Germany, UK, and France), APAC (China, Japan, and India), Middle East and Africa (Saudi Arabia, UAE, and South Africa), South America (Brazil, Argentina, and Colombia), and Rest …
市场/增长globenewswire.com · 2026-05-11
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消费者/痛点ifixit.com · 2026-05-21
Shit That Breaks: Don’t Buy Disposable Electric Toothbrushes - iFixit
Shit That Breaks: Don’t Buy Disposable Electric Toothbrushes - iFixit Free Shipping on Domestic Orders $75+ I did something stupid last week: I bought a four-pack of disposable electric toothbrushes. In my defense, retail stores at this time of year make me dizzy. Towers of bow-wrapped packages. I must’ve been distracted. In fact, I blame Bing Crosby himself—I was dreaming of teeth as white as Chr…
渠道/电商globenewswire.com · 2026-02-19
Electric Toothbrush Market Share: 36%+ Held by Europe in
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渠道/电商credenceresearch.com · 2026-01-27
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U.S. Electric Toothbrush Market Size, Growth and Forecast 2032 Home» Semiconductor & Electronics» U.S. Electric Toothbrush Market # U.S. Electric Toothbrush Market By Product Class (Entry-Level Rechargeable, Mid-Range Rechargeable, Premium Smart Rechargeable, Battery-Powered); By Smart Feature Depth (Non-Smart, Smart with Connectivity, Smart with Pressure & Motion Sensing, Smart with App-Based Coa…
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市场/增长marketresearchfuture.com · 2021-02-01
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Electric Toothbrush Market Scope, Trends, and Growth by 2035 # Electric Toothbrush Market (2025 - 2035) Electric Toothbrush Market Size, Share, Industry Trend & Analysis Research Report Information By Product Form (Rechargeable, Battery-Powered, Replacement Brush Heads), By Brushing Technology (Oscillating/Rotating, Sonic/Ultrasonic), By End User (Adults, Kids), Distribution Channel (Supermarkets/…
数据观察
八项数据观察
| 观察项 | 当前数据 | 待核对或补充 | 证据位置 |
|---|---|---|---|
| 需求与趋势 | 主词月搜索量 1,052,175 · Top100 月销量 145,376 | 确认统计对象、窗口及估算口径。 | 来源 ↗ |
| 历史销量同比 | 历史销量同比 -12.4% · 历史搜索同比 -25.1% | 确认统计对象、窗口及估算口径。 | 来源 ↗ |
| 品牌与集中度 | 品牌数 45 · Top20 77.1% · Top5 54.6% | 确认统计对象、窗口及估算口径。 | 来源 ↗ |
| 成本与资料 | 4 · 价格带 | 采购、头程及其他费用需由卖家填写。 | 来源 ↗ |
| 评论与销量 | 评论中位数 542 · 低评高销样本 3 · 180 天内新品 8 | 确认统计对象、窗口及估算口径。 | 来源 ↗ |
| 站外资料 | 9 · 来源 | 按原始链接核对适用范围与更新时间。 | 来源 ↗ |
| 供应链资料 | 未提供 | 报告未提供报价、起订量和交付周期。 | 来源 ↗ |
| 验证记录 | 未提供 | 报告未包含打样或小批量测试记录。 | 来源 ↗ |
按价格带整理的产品关注点提及次数用于描述主题分布，不等于独立评论数。
“Replacement heads cost almost as much as a whole new toothbrush.”
“Battery died after a few months and won't hold a charge.”
“The sensitive mode is perfect for my receding gums.”
“Way too loud and the vibration feels harsh on my gums.”
合规与认证资料基于公开检索资料的线索,非法律结论;每条附来源,请自行向官方/权威渠道核实
•电池误吞风险可能涉及召回来源 ↗
附录:数据说明、异常样本说明、评论分析状态、Listing 卖点与样本证据
分析范围本报告分析的是 Amazon US 的「Electric Toothbrushes」。本次结论不包含相邻品类(见品类边界章)。
异常样本说明已排除 4 个异常商品,不计入市场份额和价格带。
评论分析状态评论分析已完成,用户声音与价格带痛点来自真实评论打标。
Listing 卖点提炼看标题、五点、产品概览、图片/视频和 A+ 叙事;它回答“卖家在承诺什么”,不直接等于用户真实需求。
| 价格/人群层 | Listing 可用字段 | 高频卖点 | 卖点含义 | 需要评论验证什么 |
|---|---|---|---|---|
| ≤$10 · 入门价带 | title / featureBullets / images | 旋转刷头软毛刷丝2分钟计时电池供电兼容APP | 卖家在该价格带主打这些卖点。 | 评论标签要验证这些承诺是否被用户认可。 |
| $9-$17 · 主流价带 | title / featureBullets / images | 2分钟计时4档模式LED灯效IPX7防水软毛刷头 | 卖家在该价格带主打这些卖点。 | 评论标签要验证这些承诺是否被用户认可。 |
| $16-$25 · 中高价带 | title / featureBullets / images | U型刷头5档模式IPX7防水硅胶材质360度清洁 | 卖家在该价格带主打这些卖点。 | 评论标签要验证这些承诺是否被用户认可。 |
| >$24 · 高价带 | title / featureBullets / images | 2分钟计时2档模式USB充电硅胶手柄声波技术 | 卖家在该价格带主打这些卖点。 | 评论标签要验证这些承诺是否被用户认可。 |
报告主体秒级生成,判断每个价格带的需求方向
先给方向报告生成后自动抓取并 AI 打标,几分钟内补齐
证据级、按价格带区分打样或投产前建议先由人工核实
不让 AI 把风险线索写成法律结论Oral-B Kid s Battery Toothbrush Featuring Marvel s Spiderman, Soft Bristles, for Kids 3+
Oral-B$7.9717,20027,051
Amazon Basics Kids Electric Toothbrush, Battery Powered, Soft Bristles, Oscillating Brush Head, Ages 4+, 2 Count, 1-Pack (Previously Solimo)
Amazon Basics$8.2713,0653,288
SEAGO Kids Electric Toothbrush with 2 Mins Brushing Timer and 4 Replacement Brush Heads, Rainbow LED Light Makes Brushing Fun, Boys Battery Powered Toothbrush for 4-12 Years Old，SG-977（Pink）
SEAGO$16.9910,2324,106
Oral-B Pro-Health Junior CrossAction Galaxy Toothbrush, Ages 6+, Soft - Pack of 6
Oral-B$15.248,2131,259
DYCROL Kids U Shaped Electric Toothbrush with 4 Brush Heads, Sonic Toothbrush Kids with 5 Modes, Cartoon Dinosaur 360-Degree Cleaning IPX7 Waterproof Design (2-6 Age (Blue))
DYCROL$24.995,6534,663
Papablic Toddler Sonic Electric Toothbrush Kids for Ages 1-3 Years, Baby Electric Toothbrush with Cute Dino Cover and Smart LED Timer, 4 Brush Heads (Max)
Papablic$18.993,0932,230
Philips Sonicare for Kids Design a Pet Edition, Corded Electric, HX3601
Philips Sonicare$29.9912,9391,337
Burst Kids & Toddlers Electric Toothbrush (Blue) | Soft Bristles | Two Minute Timer | Rechargeable Battery | Easy-Grip Silicone Handle | 2 Modes for Healthy Smiles | Ages 3+
Burst$44.995,6341,616
当前 Amazon 榜单类目:Electric Toothbrushes;站点:US · 6 小时内✓
类目商品数据类目:Electric Toothbrushes;站点:US · 当前快照✓
站内关键词数据关键词:electric toothbrush;站点:US · 近月✓
类目历史趋势类目:Electric Toothbrushes;周期:月度 · 近 24 月✓
站外热度趋势关键词:electric toothbrush;地区:US · 近一年✓
Listing 商品信息代表 ASIN 商品页 · 当前✓